Know Your Audience
We offer a range of research methods including customer surveys, focus groups, desk-based research, ethnographic studies, and data analysis. Whether you're in retail, technology, healthcare, hospitality, or the public sector, we provide actionable insights to help you understand your audience, refine your strategy, and stay ahead of market trends.
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Surveys
A powerful research tool to gather direct feedback from your target audience. Whether testing a new product, measuring customer satisfaction, or exploring market trends, surveys deliver valuable insights that inform smarter decisions and strengthen your strategy.
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Focus Groups and Interviews
A valuable way to gain in-depth insight into customer opinions, behaviours, and motivations. By facilitating real conversations with an opportunity to see their live reactions, focus groups and interviews help uncover honest feedback that can shape products and messaging.
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Desk Research
A cost-effective way to gather existing data, market intelligence, and competitor insights without the need for fieldwork. It involves analysing reports, articles, online trends, and industry data to build a strong foundation for decision-making.
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Ethnographic Research
A valuable, real-world insight by observing customer behaviour in natural settings. Unlike traditional market research, it uncovers unspoken habits, emotional triggers, and decision-making patterns. Ideal for brands seeking a deeper understanding of their audience.
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Data Capture
Our smart technology enables real-time audience data capture through our Digital Ad Walkers. These mobile, interactive screens collect valuable insights at source, including demographic data such as age, gender, sentiment, and engagement levels.
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Data Analysis
We help you spot trends, understand customer behaviour, and measure campaign performance. Whether it's survey results, digital stats, or audience data from our smart tech, we analyse it, so you can make confident, evidence-based decisions.